Out of curiosity I looked up the definition of a spruiker.
If the person or business producing a property report are real estate agents, it is their job to 'spruik up' the market. Then you can discount the report as being biased. However it is different if the report is authored by a so called independent source.
In British English, a
tout (spruiker) is any person who solicits business or employment in a persistent and annoying manner (generally equivalent to a
solicitor or
barker in American English, or a
spruiker in Australian English) . According to the American Bar Association, touting occurs when a person advertises, promotes, or otherwise describes a security for sale without disclosing that the person is being paid to do so. Does this ring a bell? Here we have the self proclaimed independent source or specialist who is constantly talking up the property market. Regardless of whether the market is flat, falling or rising?
Property statistical data may be used as a tool to present information in a certain way. It is interesting to note that real estate data management in Australia is not governed by legislation and there are no licensing requirements. So the data and reports provided by any source can be structured to satisfy the point of view required.
Of course there are no surprises when we learn that Terry Ryder is a regular contributor to The Australian Newspaper online see
http://www.theaustra...siness/property
There is a large readership and see "The Australian" unique browsers = 2,411,959
http://www.newsspace...stralian.com.au " theaustralian.com.au leading and shaping the national agenda "
Terry Ryder is an influential and well read property writer. If the readers are mushrooms, perhaps they just need another point of view to consider?
Cheers
This post has been edited by Smart Money: 27 December 2011 - 12:42 AM