Crest, on 28 December 2011 - 03:45 AM, said:
The spruikers on the other hand are about inflation, increased levels of debt and "being locked out" or "missing out" forever. In other words they are about a negative, pessimistic and devided future. If we want to talk about pessimism then talking heads like Yardney win the gold medal IMO. He pedals pessimism as part of his job as a spruiker, IMO.
Yes a common marketing strategy from marketing specialists
'Highlight the needs or problems of the customer' and then offer a solution
If Yardney, Chris Joye, Cameron Kusher, Dr Andrew Wilson and Gavin Hegney keep on banging away about property in mainstream media, to millions of readers, it becomes the readers reality. It must be true because they read it in the mainstream media.. Regardless of whether the information is misleading, deceptive, highly biased and at times false. The key to success is gaining reach to the largest audience consistently. This was through mainstream print media and millions of readers.
Now an alternative opinion could be offered. An opinion that is well researched, broad, deep, factual, more objective and less biased towards one point of view. However if you do not have the reach to the largest audience (eye balls) your ability to influence opinion and influence beliefs is less effective.
In the past print media had little opposition and competition from independant commentators and research based academics. If an alternative point of view was presented it often would create
cognitive dissonance and the alternative would be discounted as it was in a newspaper or magazine. The print version was often lost and the idea or point of view forgotten. It was difficult to retrieve the article and comments
However the internet provides a big voice and constant voice for ordinary and everyday people. Commentators and academics can voice an alternative opinion and this can be viewed by many people and easily retrieved. Points of view can be researched, disputed and challenged. This is very healthy.
Now each point made by spruikers can be researched and challenged. The alternative point of view can be expressed.
A key to success is using key words and key phrases in your posts. So when referring to spruikers use the key word "spruiker" in your post.
Google "spruiker michael yardney " and "spruiker christopher joye"
cheers